Square Enix London 



Art direction


Working with the Japanese video game giant Square Enix, the brief was to create an identity for their new London based studio that specialises in the development and publishing of mobile specific titles.

We defined a clear purpose and platform around their vision to evolve the mobile gaming landscape, from both a product and people point a view. We called it Progressive Play. It’s about putting people first and empowering them to make small actions that add up to big things.

This idea is then reflected in the identity with a graphic system that communicates progression by visualising the mechanics of mobile play.


Client: Square Enix London
Role: Design+Art direction
Animation: Studio PIC