Virgin Fibre - Intelligent WIFI


Art direction
Film direction
Identity design
A creative toolkit to launch Virgin Fibre’s new AI based intelligent WiFi system. At its heart it’s the traditional WiFi symbol, but with an evolved feel it can respon and adapt to create a malleable toolkit that communicates different product benefits, and create metaphors for the work intelligent WiFi is doing around the home.

Client: Virgin Agency: BBH Zag Role: Lead design+Art direction Creative team: Neil Cummings 3D animation: Territory Studios