Yamaha - Make Waves





2019

Role

Art direction
Film creative
Packaging
Identity design

 

About

Art and design direction for the worlds largest manufacturer of music equipment.

Delving into diverse musical worlds and amplifying the connection between artists and their instruments across every facet of the brand.











Client: Yamaha Agency: BBH Zag Role: Lead creative Creative Team: Neil Cummings, Sophie Gozlan, Jesse McIlwraith, Cary Hudson Film director: Maceo Frost Film production: Knucklehead Photography: Keiran Perry